Design your brand manual in minutes.
Enter your brand name, pick a style and colors — get a complete brand manual with logo usage, color palette, typography, voice & tone and brand strategy. Free, no registration.
Brand name
Tagline
Industry
Style
Primary color
#22D3EE
Pick a base color — we generate the whole palette for you.
Typography
Brand manual generator
Live previewAurora Labs
Design beyond limits
Logo & usage
Keep a clear space equal to the height of the mark on all sides.
Never display the logo smaller than 24 px in digital or 12 mm in print.
Download logo versions
SVG, PNG and EPS in color and monochrome variants.
Color palette
Use the brand colors for digital screens and print applications.
Primary
HEX #22D3EE
RGB 34, 211, 238
CMYK 86 / 11 / 0 / 7
Secondary
HEX #41E784
RGB 65, 231, 132
CMYK 72 / 0 / 43 / 9
Accent
HEX #F32516
RGB 243, 37, 22
CMYK 0 / 85 / 91 / 5
Dark neutral
HEX #1A2827
RGB 26, 40, 39
CMYK 35 / 0 / 2 / 84
Light neutral
HEX #F2F8F7
RGB 242, 248, 247
CMYK 2 / 0 / 0 / 3
Apply these colors consistently across every touchpoint. The primary color carries most of the visual weight.
Typography
Headings
Aa
Modern Sans
Body text
The quick brown fox jumps over the lazy dog. Brand voice is clear, confident and human — 0123456789.
Font weights
Font usage
Which typeface to use in each environment.
Voice & tone
This is how the brand speaks to its audience in every channel.
We speak plainly and precisely. No filler, no hype — just clear value.
Tone graph
Visually define the brand's character, communication style and other traits on a scale between two poles.
Personas
Fictional profiles of target groups that help focus content and decisions.
EvaMarketing / Brand manager
- •Looks for a single source of truth for strategy and execution.
- •Needs versions, approvals and easy sharing.
- •Requires consistency across channels and teams.
MariuszBuyer / Engineer
- •Pushes for efficiency and total cost of ownership.
- •Needs clear materials and comparisons.
- •Requires transparency, service and references.
AntonínDistributor / Sales team
- •Needs to share up-to-date materials in the field.
- •Values a unified catalog and downloadable files.
- •Fast orientation and local variants matter.
Brand pillars
The values the brand stands on and pushes forward in communication.
1) Simplicity
We remove the unnecessary and keep only the essence.
2) Precision
Every detail has a reason; nothing is accidental.
3) Calm
We communicate evenly, without shouting or pressure.
Brand essence
Clarity that delivers results.
A short summary of the brand's core values and promises.
Brand archetype
The psychological character of the brand that customers identify with.
The Sage
The Sage seeks truth, understands things and shares knowledge. The brand feels like a trusted expert.
Key desire To understand the world and find the truth.
Goal To help others through wisdom and clarity.
Strategy Explain, teach and share knowledge.
Gift Wisdom, clarity and perspective.
Brand key
One of the most used brand tools — nine elements that define the brand's core.
Writing the name & copy
Correct
- Always write the brand name the same way.
- Use the correct capitalization.
- Keep a consistent tone and terminology in copy.
- Use the official abbreviations and forms.
Incorrect
- Never use colloquial or exaggerated forms of the name.
- Never change the capitalization or spacing of the logo.
- Never translate the brand name into other languages.
- Never invent your own abbreviations.
Files to download
Every asset for working with the brand in one place.
Do & Don't
Do
- Always use the official logo files
- Keep clear space around the mark
- Use the brand colors and typefaces
- Match the tone of voice in all copy
Don't
- Never stretch, rotate or recolor the logo
- Never place the logo on busy backgrounds
- Never mix in unofficial fonts or colors
- Never use slang or jargon in formal contexts
A complete brand manual
Everything a designer, developer, salesperson or agency needs to work with your brand consistently.
Logo & usage
Monogram, wordmark, variants for light and dark backgrounds and placement rules.
Color palette
A harmonized palette with HEX, RGB and CMYK values plus developer exports.
Typography
Heading and body typeface pairing, used weights and usage rules.
Voice & tone
Brand personality, tone graph and how it should speak to customers.
Brand strategy
Personas, pillars, essence, archetype and brand key — the brand core in one place.
Writing the name & copy
Rules on how to correctly and incorrectly write the brand name.
Do & Don't and files
Simple rules that keep every touchpoint on-brand and a download package.
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